To be precise: The lead generation, lead nurturing and lead scoring parts of a typical inbound marketing strategy need a major overhaul in order to be fit for the future. Why? Because measured against recent data protection regulations and their impact on people’s acceptance, inbound marketing is not always as sincere as it pretends to be. Read more …
In the past extended vocational training was essential to keep up with the latest trends in marketing. In the future continuous training could be crucial to holding your job as a marketer at all. Here are some tips for compiling your curriculum. Read more …
Marketing automation systems are best known as tools for lead generation and lead nurturing, often related to the inbound marketing methodology. Even in markets with a slow martech adoption rate “marketing automation” has become a household name. But what’s next? Let’s have a look at the possible evolution of marketing automation—both the concept and the software. Read more …
For a few years I put all my personal social media channels on autopilot. That helped them grow, especially my Twitter account. But as a result I was no longer using most of my social media channels at all. A few days ago I finally pulled the plug and took the wheel again. Here’s why. Read more …
There are way too many “specialists” and “experts” out there, especially in the field of digital marketing. But what makes a real digital marketing specialist? I think, you need six essential skills to excel in one of the various online marketing jobs. Read more …
In the first part of this article series I explained the conceptual basics of modular content blocks. Now it’s time to show you how to put this idea into practice by taking the example of my favorite CMS ProcessWire. Read on to learn how to build a set of modular content blocks in ProcessWire from scratch. Read more …
As the CMO of a company with complex and/or expensive products/services you want to support your sales team by using the internet to generate new leads? Good decision. Now be smart and don’t let a common misconception mislead you. Read more …
The ever-expanding importance of mobile search is beyond debate. That’s why you don’t want Google to think that your website is not mobile friendly—although it actually is. Long lines in code examples (typically found in webdesign blogs) can be a problem in respect of what Google regards as mobile-friendly. Learn how you can easily fix this with a bit of CSS. Read more …
After trying to use Outlook tasks to organize my to-do lists in a “Getting Things Done” compliant way for five years, I switched back to the GTD focused online productivity tool Toodledo. Yes, it’s one more tool in my arsenal, instead of simply using Outlook and Exchange Server for everything: emails, calendar and tasks. But Toodledo works so much better for me. Read on to learn how this GTD to-do planner makes me not only a more relaxed person, but also a better (which means: less nagging) husband. Read more …
Being up to date with the latest trends in various subfields of digital marketing is vital for every digital marketing professional. SEO, in particular, is an ever-changing field of activity in which outdated information can be a genuine risk. To be au courant with what works and what doesn’t in the most efficient way I subscribed to these five SEO blogs. Read on to learn why you should read them, too. Read more …
Most website CMSs handle typical article pages or “general purpose” pages the same way: They provide one big input field for the whole content section of the page. Usually this input field is enhanced with a WYSIWYG editor, which in turn needs plugins and supporting tools like WordPress shortcodes to handle more than just text. Read about the pros and cons of this common solution and learn about an alternative that increases convenience and flexibility by breaking up your content into modular blocks. Read more …
Four years have passed since I wrote my last blog article. I can’t remember its title, and I can’t look it up because the blog no longer exists. That’s the fate of all my former blogs: I deleted them. None of the seven blogs I created since 2003 survived. This time it’s going to be different. Read more …
